Book a call
18-Year Operator · AI-Native

You don't have a lead problem. You have a follow-up problem.

AI is now the first salesperson your prospect meets. I make premium brands the answer it gives.

18-year digital marketer · US Army veteran · AI-native SEO, GEO & follow-up automation · $104M in luxury real-estate sales generated

The Problem

The leak nobody talks about.

You spend six figures — sometimes seven — on ads, content and SEO to get prospects to your door. They land. They read. They leave.

Your team chases them. Some come back. Most don't. And you never learn why.

Here's what's actually happening: your prospect leaves your site and asks ChatGPT, Perplexity or Google's AI what to do next. Your brand isn't in the answer. A competitor's is. And while your follow-up waits for someone to get to it tomorrow, the decision gets made somewhere else.

You didn't build the wrong product. You built the wrong follow-up.

The Mechanism

How I turn attention into booked revenue.

Get found — everywhere the question is asked.

Not just Google. ChatGPT, Perplexity, Gemini, AI Overviews. I wire SEO + GEO (Generative Engine Optimization) so that when a buyer asks an AI "where should I invest in Mexico City?" or "best premium gift whisky?", your brand is the sourced answer — earned, not paid.

Convert — in minutes, 24/7.

The moment a prospect lands, an AI-human follow-up system wired to your CRM qualifies them, answers, and books the call — on your brand, around the clock. No form abandonment. No "we'll get back to you." No lost weekend leads.

The outcome: what used to need a twelve-person agency, one operator running a dialed-in system now delivers at 5–10× the output — the same result, a fraction of the cost, no department to hire.
Proof

The numbers.

$104M
Luxury real-estate sales in 12 months

As the marketing engine behind Vive Polanco — branded residences incl. Ritz-Carlton, Park Hyatt, Armani, Mercedes-Benz Places. SEO + GEO, now layered with AI follow-up.

41%
of closed deals sourced from organic search

Against a $1.79B pipeline. Organic + earned AI placement.

52%
of organic traffic recovered in 3.5 months

Rebuilt after a domain migration (prior engagement). SEO recovery + entity re-establishment.

86.7%
CTR at average position #1.5

An online entertainment brand — 369K clicks on 425K impressions. The CTR is the tell: most chase impressions; this is demand actually captured.

+39%
organic growth, page 1 in 2 months

Stax Payments (U.S. fintech). Competitive SEO + schema.

1,600
Audi units sold · Allianz 2× policy volume

Enterprise SEM/SEO results (agency years).


Case Studies

Three problems, solved.

Luxury branded residences · $1.79B pipeline · 12-month snapshot · $104M closed, 41% from organic

The marketing engine behind Vive Polanco

Challenge

World-class branded residences (Ritz-Carlton, Park Hyatt, Armani, Mercedes-Benz Places — all through Vive Polanco), finite supply, global buyers — but the properties weren't ranking, and the handoff from web lead to broker was slow.

Approach

(1) Organic discovery — entity + schema optimization per property/neighborhood/brand so each appears in Google and AI answers. (2) Earned AI placement — repositioned content so the residences are sourced in AI Q&A. (3) AI follow-up — a trained AI agent wired to the sales CRM for same-day qualification and broker handoff.

Result

$104M in luxury sales in 12 months; 41% of closed deals sourced from organic + earned AI placement; follow-up shifted from next-day to same-day.

Premium FMCG / e-commerce · full domain migration · new domain climbing, quality up

A premium FMCG beverage brand (e-commerce, anonymized)

Challenge

The brand moved its store to a new domain and took the expected post-migration organic cliff — the old domain's search traffic fell off at the switch, and the new domain started from zero.

Approach

(1) Entity re-establishment + schema so search engines treat the new domain as the successor. (2) GEO + intent-led content so it ranks for warmer, higher-intent queries. (3) AI inquiry-capture + follow-up wired to the CRM.

Result

Within ~8 weeks the new domain rebuilt to 35.4K clicks / 492K impressions, on a clean upward trajectory — and the quality jumped vs the old domain: CTR 4% → 7.2%, average position 21.4 → 9.1. Climbing, not just recovered.

Google Search Console data showing old domain before migration — 4% CTR and position 21.4
Before — old domain: the migration cliff (4% CTR · pos 21.4)
Google Search Console data showing new domain after migration — 7.2% CTR and position 9.1, climbing
After — new domain: climbing (7.2% CTR · pos 9.1)

Live Google Search Console data. Domain hidden for client confidentiality.

Automotive / insurance / FMCG · inside GroupM/WPP & Media Compete · 2013–2017

Fortune 500 brands, the agency years

Challenge

Global brands — Audi, Allianz, Coca-Cola, Shell, Volkswagen — were paying legacy-agency rates for slow, committee-driven SEM/SEO.

Approach

I ran the search + paid-media execution directly — tight SEM, conversion optimization, and SEO against a single revenue metric per brand, and trained the wider agency group (incl. Ogilvy sister teams).

Result

Audi — 1,600 units sold (SEM); Allianz — 2× policy volume; plus search/growth work for Coca-Cola, Shell, Volkswagen and GoShop (RM1.5M+/mo). Same operator instinct — now rebuilt around AI.


Why Me

Eighteen years. Rebuilt around AI.

I've done this for 18 years — digital marketer, then strategist, then systems-builder. I served in the US Army, where I learned to do more with less: strip a thing to what works, cut the rest, mission first. Every system I build carries that.

I'm AI-native in a way most 18-year veterans aren't — I came up before AI, then rebuilt my whole toolkit around it. SEO and AI-answer placement. Follow-up and 24/7 conversion. Automation and human nuance. You don't hire me for a tactic; you hire me for the judgment of which problem to solve first.

The Contrarian Take

What I believe.

Most of what you've built shouldn't exist. Your CRM is half-configured, your automation has dead branches, your follow-up waits on an inbox notification. You're paying for complexity and getting friction.

Everyone says scale — hire more, bigger team. The real edge is less: fewer tools, fewer handoffs, fewer people between the prospect and the decision.

I believe a company that uses AI beats an AI company. You're not in the AI business — you're in real estate, beverages, fintech. AI is the accelerant, not the product. And I believe second-order problems pay better than first-order ones: everyone sees the lead problem; the money is in the follow-up nobody fixed.

The best marketing is invisible. You don't see the system working. You just see the revenue.
What They Say

In their words.

We are a very small company (less than 10 employees) and the result of having Phillip on our side has kept us healthy. He is absolutely amazing when it comes to SEO and understanding of our needs. My personal mantra is to work with the best ... and we are happy we found Phillip. Best move we have made.

Roland Millaner

Phill is an excellent freelancer. He is experienced, intelligent, honest and reliable. He built out a fantastic, detailed automation for me with very little input needed from me.

Henry G. Upwork client · 5.0★

How I Work

A three-rung staircase.

No one-size retainers. No six-month contract that goes sideways at month two.

Rung 1 — The Sell-Out Plan

A defined outcome on your own data — fixed price, timeline, deliverable. Proof before commitment; the fee credits toward setup if you proceed.

Rung 2 — Setup + Guarantee

A setup fee to wire the system right (CRM, AI follow-up, schema, content), de-risked with a conditional guarantee — hit the agreed target or I keep working until we do.

Rung 3 — Revenue Share

Once it's proven, I move to revenue-share. I make money when you do.

One developer per submarket. I don't scale by hiring; I scale by going deeper on high-leverage work. That's why it never feels templated — because it isn't.

This is for

  • Luxury RE & branded residences
  • Premium/FMCG brands & e-commerce ($2M+/yr)
  • Enterprises tired of bloated agencies
  • Funded startups (Series A+)

Not for

  • Pre-revenue startups
  • "Just run my ads" tactics-only
  • Committee-by-Slack
  • 30-day-miracle expectations

Questions

Before you book.

Will this work for luxury real estate specifically?
Yes — it's where this playbook started (Vive Polanco's branded residences, $104M in 12 months). The method adapts to any high-ticket category: get found in AI, convert 24/7, measure by revenue.
Do I have to rip out my CRM?
No. I work within what you have — integrate the AI follow-up layer, optimize what works, retire what doesn't. Rip-and-replace is the last resort.
How much of my time?
Setup weeks 1–4: a few hours a week. After that: 30–60 minutes a week to review and adjust. The point is to move decisions out of your inbox and into the system.
How do you charge?
By phase — Sell-Out Plan is fixed-price; Setup is a fee + conditional guarantee; then revenue-share. Structure flexes to the outcome.
What's GEO?
Generative Engine Optimization — making your brand the sourced answer AI systems (ChatGPT, Perplexity, Gemini, AI Overviews) give when buyers ask. Not ads — earned placement in the AI layer, and it compounds.
Let's Talk

Ready to turn attention into booked revenue?

The best time to fix follow-up was yesterday. The second-best is now. Grab 20 minutes — we'll map where your leak is, what a dialed-in system looks like for your business, and whether it's a fit. No pitch, no pressure — just clarity.